Black Friday and Cyber Monday at Goldbach: Advertising at bargain prices

Black Friday and Cyber Monday are definitely a hot topic in the media industry, too, as hang-ups for advertising campaigns and as extraordinary promotion days. Goldbach, together with its partner companies and publishers in Austria, Germany and Switzerland, is launching a special promotion for advertisers again this year.

On the specially created microsite, advertisers can now view limited offers with discounts of up to 85%. Media and advertising packages for TV, online, digital out-of-home or cross-media are available for selection in Austria, which can be booked on Black Friday (November 26, 2021) as well as on Cyber Monday (November 29, 2021) from 0.00 a.m. in each case. Accordingly, customers can purchase bargains that are not available under "normal circumstances" from shortly after midnight.

"After the great success in Switzerland and at the Austrian premiere last year, we would like to offer our customers this unique and unusual opportunity to book specially compiled offers from our portfolio on the two campaign days again this year," says Ralf Schalkhammer, Sales Director TV & DOOH, explaining the idea behind the campaign. Sales Director Digital Wolfgang Pernkopf is also convinced by the campaign: "Each package is unique and can only be purchased once at the exceptionally good conditions. Whoever clicks on the completion button first gets the deal and can place advertising in high-quality environments as cheaply as never before."