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Even better and more modern: launch for the new Heute.at
Elegant new look for Heute.at: Users can now look forward to a completely revamped website. "Whether on the smartphone, app or desktop PC - we are very pleased to now be able to underscore our digital offensive with a fresh design," say "Heute" publisher Dr. Eva Dichand and Managing Director Wolfgang Jansky. "Thus, optimal conditions are now in place to continue growing digitally at great speed in the coming months."
The editorial team, technology, product development and the German star designer Florian Fromm spent months tinkering with the new Heute.at site. In addition to the dignified color composition and a modern typeface, the focus is on slideshows, video content and the readers' forum, which has been redesigned from the ground up.
"Heute" Editor-in-Chief Clemens OistricOur editorial team also scores in the digital world with upscale tabloid journalism and stories that no one else writes. We are proud of our close connection to our audience. The relaunch, perfectly implemented by our technology team, puts the 'Heute' community even more at the center of our reporting.
Alexander Leitner (COO Goldbach Audience Austria): "The clear and uncluttered design of the new heute.at site enables seamless integration of classic advertising media - while simultaneously increasing all advertising-relevant KPIs, such as increased visibility for our advertising partners."
Mag. Leitner and the Goldbach team can also offer a wide range of innovative special advertising formats, "in order to be able to implement individual customer wishes even better." Alexander Leitner: "Overall, we are thrilled that we can offer our advertising partners a first-class platform for their brand presence on the new Heute.at site in all areas - be it standard and special formats, video or commercial publishing solutions."
To mark the launch of the new online presence, there is a big prize draw. Every day for three weeks, "Heute" will now be giving away a variety of prizes to users who have installed the "Heute" app on their smartphones. Once a week, top-class weekly prizes will be given away. In total, "Heute" gives away prizes worth a total of 55,000 euros. The regular audience is also rewarded here - multiple participation increases the chances of winning.