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Goldbach and Warner Bros. Discovery enter their 10th year together with new marketing offers

From linear TV to innovative advanced TV formats: Goldbach Austria markets the big screen portfolio from Warner Bros. Discovery.

The media company Warner Bros. Discovery has been relying on Goldbach Austria's marketing services in Austria since 2014. In addition to the two TV channels DMAX Austria and TLC Austria, Goldbach is also responsible for marketing the streaming platform discovery+ and the Austrian traffic of the websites dmax.de, tlc.de and hgtv.de.

The two companies are now continuing their partnership in its 10th year - with further solutions for the advertising industry. With immediate effect and exclusively via Goldbach, the German signals of the TV channels DMAX and TLC as well as the channels Tele5 and HGTV can now also be played with Addressable TV advertising in Austria. Since October 2023, the Warner Bros. Discovery channels Tele 5, HGTV and the programs of Warner TV Film, Warner TV Series and Warner TV Comedy have also been bookable via A1 Xplore TV boxes with DAI (Dynamic Ad Insertion) exclusively via Goldbach Austria. German advertising blocks are replaced by Austrian advertising, resulting in different targeting options.

The two partners are currently working on a new project on DAS spots (Dynamic Ad Substitution). Together they want to create solutions to also reach satellite households with Austrian advertising via HbbTV. This should be possible for the channels DMAX, TLC, HGTV and Tele 5.

"Whether it's the classic, linear TV offering of our DMAX and TLC brands or the innovative solutions for advanced TV topics - with Goldbach as a reliable marketing partner, we have been very well positioned in Austria for a decade. And we look forward to further joint projects in the future. ", adds Markus Spangler, Vice President Ad Sales at Warner Bros. Discovery.