Goldbach Austria launches new dynamic moving image online advertising formats
"The special thing about these forms of advertising is that moving images or animations are placed "sticky". This means that even if the user scrolls down, the video is still displayed. The advertising medium zooms continuously to billboard size and overlaps the editorial content, resulting in high visibility. The format thus displays campaigns prominently and in maximum width above the editorial content and during the entire dwell time. The result: a high viewability & completion rate," says Wolfgang Pernkopf, Sales Director Online and Advanced TV at Goldbach Audience Austria, describing the advantages.
The dynamic animated options thereby combine video content with animation content or animation with animation. "The new advertising formats are placed at the top of the page and enable unique combinations to convey advertising messages with moving images and animation. The dynamic playout ensures special attention," Wolfgang Pernkopf continues.
One of the two new advertising media, the Dynamic Head, combines video content with animation. It starts with a video that is placed prominently and in maximum width above the editorial content. As the user scrolls, the ad zooms smoothly to billboard size. The video can be placed either on the right or left side. The other side of the billboard consists of an animation.
The Animation Head combines animation with animation. The ad starts with an animation prominently and in maximum width above the editorial content. If the user scrolls, the Dynamic Head also zooms continuously to billboard size. The animation can be placed either on the right or left side of the billboard.
The other side of the billboard also consists of an animation.
Examples at: https: //goldbach.com/at/de/portfolio/online/goldbach-display-network/profil (special advertising formats)