Goldbach becomes exclusive marketer of Doodle in the DACH region
As part of the integration of Goldbach into the TX Group and the consistent focus on the part of Doodle on the appointment scheduling subscriptions business, Doodle AG is handing over the marketing business exclusively to Goldbach. In Switzerland, this will be Goldbach Publishing. In Austria, the marketing will be handled by Goldbach Audience Austria. For Goldbach customers, this opens up access to an advertising platform aimed at a business-relevant target group. The advertising products that Doodle has previously marketed itself will remain unchanged.
Doodle is a globally active online appointment planner and uses intelligent software to simplify the organization of appointments in companies, for the self-employed and for private individuals. The focus is on product innovations and a consistent orientation towards the business customer segment. With over 25 million monthly active users, Doodle is the world's most widely used technology platform for online appointment finding. Doodle AG has been part of the TX Group since 2014 and is headquartered in Zurich with offices in Berlin, Belgrade, New York and Atlanta and has 120 employees.
Alexander Leitner, Managing Director Digital at Goldbach Audience Austria: "We are delighted to be able to exclusively market one of the best-known and most-used apps in the German-speaking world in Austria. Doodle complements our portfolio perfectly, as it allows us to address the business target group even more precisely than was previously possible in our network. Our customers benefit from attractive placement opportunities in the environment of an established brand and even more reach in the business segment."