Goldbach markets LG Ads in the DACH region
Goldbach and LG Ads Solutions, the TV media platform of smart TV manufacturer LG, are now also working together in the area of Connected TV Ads. Goldbach thus becomes the exclusive sales partner of LG Ads Solutions in Germany, Austria and Switzerland, extending the successful partnership with LG since 2020.
The advertising spaces can be booked in the form of an "Ad Package" consisting of the formats "Home Launcher Banner", "Hero Display Ads" and "Content Store Ads". These are played out on the user interface of the LG Smart TVs. As the 5th Goldbach Advanced TV Study (2022) shows, just over half of viewers already use the user interface of their smart TV as their "home screen.
Extensive targeting options and interactivity
There is a wide range of targeting options available for precise campaign control; target groups can be formed according to socio-demographic criteria, for example. It is also possible to target viewers with relevant content according to contextual criteria, such as sports, music or family.
Another special feature is the interactivity of the advertising spaces, which enables links to other content. Viewers can thus interact with additional content, such as a video, a website within LG WebOS or their own app, without a media break.
Wolfgang Pernkopf, Sales Director Online & Advanced TV at Goldbach Austria: "The ever-increasing use of smart TV devices has a profound impact on TV advertising. We therefore need to reach users where they increasingly spend time - on the user interface of smart TV devices. This is rapidly becoming a platform for digital advertising that can no longer be ignored. We are very pleased to now be able to offer our customers further innovative and interactive advertising services on LG's Smart TVs."
Raghu Kodige, Founder and CEO of LG Ads Solutions, added: "We are delighted to partner with Goldbach to offer marketers unique access to our premium advertising inventory for LG Smart TV. Advertisers today need to ensure that their ad spend is effective and efficient in this fast-paced ecosystem. Together, we provide solutions that really work, that's our mission."