"Heute" media house breaks the million-reader barrier

The latest Media Analysis 2023 reports 1,188,000 readers for "Heute" in the newly surveyed cross-media reach.

"Heute " remains Austria's most successful free daily newspaper in its 20th year of publication: the Media Analysis (MA) for 2023 published on Thursday shows a cross-media reach - consisting of print and online use of a media offering - for the first time. " Heute " clearly breaks through the million-reader barrier and reaches exactly 1,188,000 people across the country every day.

"Heute" publisher Dr. Eva Dichand and managing director Wolfgang Jansky feel fully vindicated in their chosen course: "Focusing on a modern 'online first' approach was absolutely the right decision. We are delighted that so many readers remain loyal to us on paper in our 20th year of publication. The greatest success, however, is that we have also been able to turn many young people back into avid media consumers in the online world. We are ideally equipped for the multimedia future."

These key performance data are now also expressed in figures by Media Analysis in the form of the new cross-media reach. It shows the use of print content (printed editions and e-paper), supplemented by the daily reach of the associated online offerings. In this way, the national reach of "Heute" was redefined.

Gernot Fischer, Bakk. Phil. MBA, Managing Director Sales, can now make advertising partners of the company high-reach and attention-grabbing offers across the whole of Germany: "Our advertising partners can address an audience of millions every day with "Heute" to successfully communicate their brand messages."

The market leadership of " Heute" in the capital is clear. No other daily newspaper, including its website, reaches more people here. Exactly 442,000 Viennese read "Heute" or Heute.at every day.

"Never before have we reached so many people with our journalism as we do today. On behalf of the entire team, I would like to express my heartfelt thanks for this great trust and make a promise: 'Heute' will continue to write the stories that no one else is writing," says "Heute" editor-in-chief Clemens Oistric.