Marketing professional Alexandra Hofer strengthens Goldbach Austria

Alexandra Hofer, 39, starts at screen marketer Goldbach Austria as Head of Heute.at and Crossmedia. By creating this new position, the marketer is responding to growing customer interest in the high-reach online daily newspaper. In addition to expanding special advertising formats and the content marketing offering, Alexandra Hofer's new role will also focus on cross-media solutions for Heute.at together with the print newspaper Heute, in order to offer customers a holistic approach to readers.

A journalism graduate, she has 14 years of experience in advertising sales at several Austrian publishing houses and most recently headed the sales staff unit at Regional Medien Austria.

"After Heute.at's steep development curve, I couldn't imagine a better time to join the Goldbach team. I'm particularly excited to be able to help shape Heute.at's successful growth course in the future and to grow into an indispensable partner in the advertising market with our cross-media offering. What I find particularly exciting about my new employer is the unparalleled networking of all digital media channels from a single source," says the newly appointed Head of Heute.at and Crossmedia, commenting on her new role.

"With Alexandra Hofer, we were able to gain one of the most recognized experts in the marketing of Austrian media for our team. She brings well-founded know-how in the development and establishment of digital sales structures as well as in the networking of digital and classic media channels and processes and is therefore the ideal person for this position," says Alexander Leitner, Managing Director and COO of Goldbach Austria, in praise of his new employee.