"For the first time in DAZN's history, it is possible to book an L-frame. The goal of the campaign is to pick up the viewers where the attention is very high. In this context, we succeed in doing so with the use of the L-frame from Kia at the live games of the German Bundesliga," adds Dejan Savic, Key Account Manager TV & Advanced TV at marketer Goldbach Austria, on the advantages of the new advertising form.
The campaign under the slogan "Built for the future. The all-electric Kia EV9." runs from September 29 to October 22, 2023, with Havas Village Vienna acting as the managing agency. On the part of Kia, Head of Marketing Bernhard Brückl is responsible for the innovative campaign and is satisfied with the offer of the sports live stream provider: "We are pleased about the opportunity to use an unprecedented form of advertising for our new model and promise ourselves a particularly high acceptance in the relevant target group. The L-Frame Ad reaches our viewers with guaranteed attention and at the same time adapts wonderfully to the screen without obscuring important soccer moments for the viewer."
Kia Austria: Bernhard Brückl, Marketing Manager
Havas Village Vienna: Fabiola Schieß, Senior Digital Media Consultant
Goldbach Austria: Dejan Savic, Key Account Manager TV & Advanced TV
DAZN: Christoph Perstorfer, Sales Manager; Marko Hanke, Client Services Manager