Win2day relies on "Heute" media network for cross-media fair play campaign
In addition to highlighting the commitment to grassroots sports, the campaign also encourages community interaction on the topic of fair play - for example, through a sweepstakes. The campaign relies on content formats such as advertorials, native ads, and thematic environments in images, text, and moving images, both in print and online, as well as in social media channels.
The win2day team received support in the implementation from marketer Goldbach Austria and the newly founded "Heute" department"Commercial Publishing". The latter advises companies on how to communicate content optimally, cross-media and embedded in a customized overall concept.
The campaign runs from 22.11.-12.12. in the entire "Heute" network.
Wolfgang Eisler, ÖLG / Business Unit Online Gaming / Teamlead Content Marketing: "With this cooperation we have the chance to bring our attitude, which is characterized by equality, diversity and inclusion, closer to a broad mass. This can be seen, for example, in our sponsorship. No matter which area we sponsor: We always support men's, women's and disabled sports with the same appreciation. With our "Heute" cooperation, we succeed in showing that fair play does not end in sports or gambling, but can and should be encountered everywhere in our everyday lives."
According to the motto: "Tell us about your fair play moment & FAIR-travel to a sustainable organic hotel for two with Heute.at and win2day" the competition call takes place via print and online. A street survey with video shooting "Tell us about your fair play moment" also provides the audio-visual processing, with the playout taking place in the form of social media postings and thus leading to additional interaction. In doing so, the campaign focuses on a positive mood and demonstrates win2day's social commitment. "Diverse advertising objectives demand equally diverse formats - which makes it all the more important as a medium to meet these requirements with customized concepts. On the basis of the win2day campaign, together with Goldbach Austria, we are able to show how, thanks to our agency and media experience, we as a commercial publishing department can meet the requirements of the advertising market from a single source, from the creative process, through the implementation and production of images and text, to optimization and reporting, and know how to make optimum use of the constantly increasing reach of the "Heute" channels.", sums up Fabian Petschnig, Commercial Publishing "Heute".
"Creating innovative advertising opportunities that reflect the spirit of the times and the needs of advertising companies, while meeting with the greatest possible acceptance among our users, has always been at the core of our endeavors. Native ads, advertorials, themed environments and social media content formats enable the "Heute" network to cover precisely these commercial publishing tasks. With the Commercial Publishing department, we now design customized multichannel offers on the Heute platforms from a single source, implement them for our customers and thus help them to run efficient campaigns and achieve their campaign goals," says Alexander Leitner, Managing Director of Goldbach Austria, describing the expanded offering within the new Commercial Publishing department at Heute.
Concept and implementation of the campaign
Responsible at Goldbach Audience Austria: Alexandra Hofer, Head of Heute.at & Crossmedia Sales
Responsible at "Heute"/Commercial Publishing: Fabian Petschnig, Commercial Publishing
Responsible at Win2Day: Martin Haider and Wolfgang Eisler - Content Marketing win2day
Director Marketing & Communication
Goldbach Austria GmbH
+43 1 370 88 08 25
Marketing & Sales "Heute"
+43 50 950 - 12313
+43 699 111 00 593
win2day is the online gaming service of Austrian Lotteries, which has been granted the only concession to conduct electronic lotteries by the Federal Ministry of Finance. Therefore, win2day is the first and only address for licensed online gaming in Austria. win2day offers online gaming and betting pleasure from A to Z and combines lottery games such as Lotto & EuroMillions, slots, classic (live) casino games such as Black Jack or Poker as well as sports betting on a single gaming site.
The Austrian free newspaper "Heute" was founded in 2004 and reaches cross-media daily 22.1% of all Austrians*, which is about 1.7 million readers/users*. The newspaper is distributed via around 5,000 distribution boxes in the provinces of Burgenland, Lower Austria, Upper Austria and Vienna. In the summer of 2016, the Swiss media group TX Group AG acquired 25.5 percent of the shares in "Heute" publisher Ultimate Media GmbH (AHVV Verlags GmbH). The majority in the "Heute" publishing house is held by the Periodika and Pluto foundations with a combined 74.5 percent. In addition to the minority interest in "Heute" (print), Tamedia simultaneously acquired a majority of 51 percent in DJ Digitale Medien GmbH, which comprises all digital offerings of Heute.at. Dr. Eva Dichand and Wolfgang Jansky each hold 24.5 percent of the shares. www.heute.at
*Source: mindtake Brand Reach 2022, n=3,072, period: March - May 2022.
Street survey with video shoot "Tell us your fair play moment", publication Heute.at, Facebook and Instagram
And subject copyright also"Heute"