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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Goldbach Round Table: Digital First in Outdoor Advertising

At the Goldbach Round Table, experts discussed the prerequisites, opportunities, advantages, challenges, and dos and don'ts associated with the digitization of outdoor advertising.

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Sky launches Fluid Player: Heute.at integrates Sky Sport clips into sports coverage

With Fluid Player, Sky makes its concentrated sports expertise and exclusive reporting available in digitally prepared video clips for domestic sports editors.

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Goldbach Austria further strengthens sales team: Evelyn Dachs appointed Key Account Manager TV&DOOH

Evelyn Dachs, who studied communications management, joins screen marketer Goldbach as Key Account Manager TV&Digital out of Home.

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Heute.at breaks the sound barrier and overtakes ORF.at on cell phones

The new web analysis certifies that Heute.at already has 4.1 million readers. With around 7 million cell phones and tablets reached, Heute.at mobile even overtook ORF.

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Vöslauer, HelloFresh and McDonald's are the Youngstar winners of Q3 2022

Goldbach Youngstar survey presents most vital brands and confirms Vöslauer as most vital brand of Q3 2022 - HelloFresh and McDonald's in 2nd and 3rd place.

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Sales professional Dejan Savic becomes Goldbach Key Account Manager TV&DOOH

With Dejan Savic, an experienced media sales manager strengthens the sales team of the screen marketer Goldbach Austria.