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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Goldbach Austria takes over exclusive marketing of Paramount+ with advertising in Austria and brings IKEA to the screen with its first campaign

Goldbach Austria takes over exclusive marketing of Paramount+ with advertising in Austria and brings IKEA to the screen with its first campaign.

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Azerion unveils new branding and embarks on a new era of growth and connectivity

With a newly designed website, clear positioning and a lively presence on social media, the Azerion Group is turning the page to the next chapter.

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Nintendo is Goldbach Austria Youngstar Annual Winner 2025

Nintendo secures the Goldbach Austria Youngstar Award 2025 with a score of 67.8 points, sending a strong signal: the brand achieves its best score in the last three years.

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Goldbach Audience ÖWA RANGE UPDATE July 2025

Goldbach Audience ÖWA RANGE UPDATE. Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in July 2025. 

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Mastercard, Peugeot and Barilla are the most vital brands in Q1 2025 - Duplicate

With a razor-thin lead, Audi secured first place with a score of 53.2 points, followed by Hornbach (53.1) and Skechers (53.0).

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Goldbach Austria restructures video and display networks and significantly expands targeting offering

New Azerion DMP-based target group addressing available from the end of August – high-quality, curated targeting products from a single source.