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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Welect and Azerion expand strategic partnership: Choice-Driven Advertising now programmatically bookable

Azerion's Demand Side Platform (DSP) Hawk and Welect continue to grow and expand their programmatic network with the integration of Choice-Driven Advertising.

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Goldbach Audience ÖWA RANGE UPDATE May 2025

Goldbach Audience ÖWA RANGE UPDATE. Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in May 2025. 

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Premiere: PENNY and Goldbach Austria with “Skin Ad” on Heute.at

Premiere: PENNY and Goldbach Austria with special format “Skin Ad” on Heute.at - the discounter uses the all-day start page fixed placement as part of the brand relaunch.

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Mastercard, Peugeot and Barilla are the most vital brands in Q1 2025

Mastercard secures the title of the most youthful brand in Q1 2025, followed by Peugeot and Barilla. 

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Magenta advertises iconically: Summer campaign on Goldbach Austria Iconic Screen in the Prater

Magenta is one of the first advertising customers to use the new, iconic 3D LED screen from Goldbach Austria - prominently positioned on the Riesenradplatz in Vienna's Prater.

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Goldbach Audience ÖWA RANGE UPDATE April 2025

Goldbach Audience ÖWA RANGE UPDATE. Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in April 2025.