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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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08.10.2024
  • Press
  • Online
  • Cases
TUI with “smart survey” showcase project on Heute.at: Advertising adapted to survey responses

Goldbach Austria implements “Smart Survey” for TUI on Heute.at, combining a questionnaire with personalized advertising media.

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03.10.2024
  • Trends
Trendnews October 2024

The trend news in October shows trends relating to electricity, such as energy recovery from polluted exhaust air, energy-saving data storage on ceramics and more.

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01.10.2024
  • Press
  • Cases
  • Smart TV
Wiener Zucker and Goldbach Austria set new standards in addressable TV advertising

Wiener Zucker and Goldbach Austria set new standards in addressable TV advertising: first programmatic campaign of moving image formats in the addressable TV sector.

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30.09.2024
  • Press
  • Out of Home
Goldbach Austria cooperates with Österreichische Sporthilfe

Goldbach Austria's DOOH screens support charitable causes. 

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17.09.2024
  • Online
  • Mobile
  • Cases
  • Press
Heute.at in ÖAMTC yellow

Creative Goldbach Austria special advertising format: Dynamic Wall colors Heute.at in ÖAMTC yellow

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15.09.2024
  • Knowledge
  • Online
  • Mobile
Goldbach Audience ÖWA RANGE UPDATE August 2024

Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in August 2024. 

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