Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Trendnews October 2023

October's trend news features new trends around AI, such as a Black Mirror-style advertising website, Deepfake for advertising purposes, and many more.

Premiere: Kia uses new L-Frame advertising medium on DAZN

To promote the new EV9 model, Kia is the first mover to use an "L-Frame" campaign during German Bundesliga matches on DAZN.

Mondelez Austria with creative mobile campaign for Milka in the Goldbach network

To draw attention to the diversity of the Milka tablet range, Mondelez Austria relied on a creative mobile campaign in the Goldbach network.

Mega! RAF Camora and KTHE | Team Farner make mood for "Heute"

The agency KTHE | Team Farner redefines the daily newspaper "Heute" in the market environment with an attention-grabbing communication campaign. And positions the brand as an innovative medium.

Nintendo named the most youthful brand of the year

Goldbach Youngstar annual winner 2023 has been determined!

Goldbach Audience ÖWA RANGE UPDATE August 2023

Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in August 2023.