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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Trendnews October 2023

October's trend news features new trends around AI, such as a Black Mirror-style advertising website, Deepfake for advertising purposes, and many more.

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Premiere: Kia uses new L-Frame advertising medium on DAZN

To promote the new EV9 model, Kia is the first mover to use an "L-Frame" campaign during German Bundesliga matches on DAZN.

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Mondelez Austria with creative mobile campaign for Milka in the Goldbach network

To draw attention to the diversity of the Milka tablet range, Mondelez Austria relied on a creative mobile campaign in the Goldbach network.

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Mega! RAF Camora and KTHE | Team Farner make mood for "Heute"

The agency KTHE | Team Farner redefines the daily newspaper "Heute" in the market environment with an attention-grabbing communication campaign. And positions the brand as an innovative medium.

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Nintendo named the most youthful brand of the year

Goldbach Youngstar annual winner 2023 has been determined!

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Goldbach Audience ÖWA RANGE UPDATE August 2023

Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in August 2023.