Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

Would you like to stay up-to-date? Then subscribe to our newsletter and you will receive the latest articles delivered to your mailbox every month.

Goldbach_Westfield_DOOH_DZ_Hengl_Prtija_c_Rene Wallentin.jpg
Goldbach Austria and Unibail-Rodamco-Westfield cooperate in the field of digital outdoor advertising

Premium screens in the shopping malls Westfield Donau Zentrum and Westfield Shopping City Süd will be exclusively marketed and offered programmatically by Goldbach with immediate effect.

Focus Media Research shows the advertising market in Austria in 2023

We keep you up to date on the Austrian advertising market. Our charts show monthly data on gross advertising expenditure in various media. Focus: TV, online, outdoor advertising.

Closing completed: 11 new owners take over DACH digital agency dreifive

The 11 partners of dreifive Group AG are celebrating their launch as an independent, owner-managed agency at their first general meeting today.

Goldbach Audience ÖWA RANGE UPDATE March 2024

Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in March 2024. 

Claudia Topolic joins Goldbach Audience Austria as Key Account Manager Online

Claudia Topolic, 43, has been supporting the sales team of screen marketer Goldbach in Austria as Key Account Manager Online since December 2023.

Goldbach's Advanced TV study makes it clear: advertising on connected TV is becoming increasingly effective

In addition to the consistently high level of awareness and use of CTV, the increasing perception and acceptance of advertising was also noticeable, which makes the medium particularly attractive.