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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Programmatic continues to grow: 14 new locations in Upper Austria connected to the programmatically bookable Goldbach Austria DOOH network

With the addition of 14 new programmatically bookable digital out-of-home spaces in Upper Austria, the programmatic family of Goldbach Austria, the DOOH marketer with the widest reach, is growing. 

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Most youthful brands of the 1st quarter: Oreo ahead of Lieferando and Kelly's

Three culinary brands in the top 3 positions in the latest Goldbach Youngstar survey

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Magenta and Goldbach Austria set new standards in soccer advertising with innovative DCO outdoor advertising campaign

Success at the VAMP Award! Magenta Telekom and Goldbach Austria carried out a groundbreaking digital outdoor advertising campaign on the occasion of the Austrian international match against Belgium.

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Trendnews May 2024

The trend news in May shows financial trends such as an AI chatbot for everyday financial topics, an AI tool for climate risk analysis and more.

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Goldbach Austria and Unibail-Rodamco-Westfield cooperate in the field of digital outdoor advertising

Premium screens in the shopping malls Westfield Donau Zentrum and Westfield Shopping City Süd will be exclusively marketed and offered programmatically by Goldbach with immediate effect.

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Focus Media Research shows the advertising market in Austria in 2023

We keep you up to date on the Austrian advertising market. Our charts show monthly data on gross advertising expenditure in various media. Focus: TV, online, outdoor advertising.