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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Premiere: PENNY and Goldbach Austria with “Skin Ad” on Heute.at

Premiere: PENNY and Goldbach Austria with special format “Skin Ad” on Heute.at - the discounter uses the all-day start page fixed placement as part of the brand relaunch.

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Mastercard, Peugeot and Barilla are the most vital brands in Q1 2025

Mastercard secures the title of the most youthful brand in Q1 2025, followed by Peugeot and Barilla. 

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Magenta advertises iconically: Summer campaign on Goldbach Austria Iconic Screen in the Prater

Magenta is one of the first advertising customers to use the new, iconic 3D LED screen from Goldbach Austria - prominently positioned on the Riesenradplatz in Vienna's Prater.

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Goldbach Audience ÖWA RANGE UPDATE April 2025

Goldbach Audience ÖWA RANGE UPDATE. Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in April 2025. 

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Impressive reach and strong target group affinities in the DOOH network

The latest Ambientmeter 2025 once again confirms the impressive performance of the Digital Out of Home (DOOH) network of Goldbach Austria, an Azerion Group company.

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Azerion and SoundCloud enter into dynamic partnership to further develop advertising

Azerion, is pleased to announce its pioneering partnership with SoundCloud, the artist-centric platform with over 400 million tracks from more than 40 million artists.