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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Trendnews March 2024

The Trendnews in March show trends about machine learning such as digital AI teachers, software for early disease detection, AI-driven workplace assistance and more.

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Kinder Maxi King is king among youth brands in Q4 2023

Goldbach Youngstar survey identifies Kinder Maxi King ahead of Opel and Lavazza as the currently most youthful brands

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Goldbach Audience ÖWA RANGE UPDATE January 2024

Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in January 2024. 

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Trendnews February 2024

The trend news in February shows trends in agriculture such as ornamental plants that glow in the dark, an inflatable farm, smart irrigation for better harvests and more.

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Bayer is the first company to use Goldbach's Dynamic Ad Insertion solution

In media advertising for its OTC brands Supradyn®, Aspirin® and Bepanthen®, Bayer Austria is relying on a new, forward-looking solution from Goldbach to further increase its advertising impact. 

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Digital out-of-home specialist Goldbach Austria expands its own network

Commuters in focus: main Klosterneuburg-Vienna route with new BIG SCREEN