Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Trendnews June 2023

June's trend news features various environmental protection trends, such as edible juice bottles made from potato peels, a campaign against plastic in chewing gum, microplastics in water and more.

KURIER TV puts marketing in the hands of Goldbach

As of July 1, the Goldbach Austria TV portfolio will be expanded to include linear and addressable TV formats from the prominent regional media brand

Marcus Zinn returns to Goldbach Austria as Sales Director DOOH

After ten years, Marcus Zinn, a communications graduate and expert in out-of-home advertising, returns to Goldbach Austria as Sales Director DOOH.

Goldbach Audience ÖWA RANGE UPDATE April 2023

Goldbach Audience ÖWA Reach Update April 2023

Goldbach Austria introduces new form of advertising for Advanced TV

We gave a "sneak preview" of a new, targeted form of Advanced TV Advertising: Dynamic Ad Insertion (DAI) at a round table event.

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Goldbach Youngstars of the first quarter 2023 have been determined

Goldbach Youngstar survey confirms Capri-Sun as the most vital brand of Q1 2023, followed by dm and Shopapotheke in 2nd and 3rd place.