Advanced TV

Request the new Advanced TV DACH study now!

Advanced TV - Digital television has arrived.

The new Goldbach DACH study on the use and distribution of Advanced TV is here!

Continued rapid digitization in living rooms in the DACH region. Whether VOD, OTT, PPV or SMART TV, the possibilities for use are diverse and the range is constantly increasing. So too is the acceptance of advertising in the environment of Internet-enabled TV sets.

For the fourth year now, Goldbach has dedicated itself to the question of the development of the advanced TV market. In this year's study, the concept of Smart TV was expanded for the first time to include Connected TV, in order to examine the medium in its entirety, including external connection options.

The study "Advanced TV - digital television has arrived!" sheds light on the results and other aspects.

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