Advanced TV

Request the new Advanced TV DACH study!

ADVANCED TV - Connected TV advertising reaches, convinces and activates

The new Goldbach DACH study on the use and distribution of Advanced TV is here!

In January 2025, we conducted our eighth DACH-wide study on advanced TV. The results once again confirm the dominance of streaming and the increasing use of connected TV (CTV). The increasing acceptance and perception of advertising in this medium is particularly noteworthy.

At 73%, awareness of CTV is at a high level, with the older target group of 50-69-year-olds gaining the most according to the latest study. CTV usage continues to be highest among households with children, with the strongest growth compared to the previous year among one-person households. Overall, 52% of all respondents watch CTV weekly, and more than a quarter use CTV daily.

The acceptance of advertising on CTV has also increased: more than half of CTV users state that they find advertising on the additional functions of CTV perfectly acceptable.

Results on this and other aspects are highlighted in the "Goldbach Advanced TV Study 2025".

Advanced TV DACH study

You can request our Advanced TV DACH study via the button below*.
Simply enter your e-mail address and you will receive the summary of the study.

ORDER DETAILED RESULTS 2025 NOW

Order the detailed study today. Simply fill out the form, send it off and receive lots of information about Advanced TV.

In which language do you want to receive the detailed study? *

Find out more?

You can find more information about the study in our media release. If you are interested in our Advanced TV products, visit our Advanced TV section.

To the press release
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Your advertising contact for Advanced TV

Would you like to find out more about Advanced TV, discuss the results in detail or book a campaign right away? We also offer you a detailed presentation of the Goldbach Advanced TV study (including the Austria results) and will be happy to advise you. We look forward to your call or e-mail.

Sandra_Callender_2024.jpg
Sandra Callender
Director TV & Advanced TV Sales
Goldbach Audience Austria GmbH - Wien
Goldbach Audience Austria GmbH
Wien
Phillip_Pelz.jpg
Phillip Pelz
Head of Product & Partner Management Advanced TV
Goldbach Media Austria GmbH - Wien
Goldbach Media Austria GmbH
Wien

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