Advanced TV

Request the new Advanced TV DACH study!


The new Goldbach DACH study on the use and distribution of Advanced TV is here!

Goldbach has conducted its 7th Advanced TV study in the DACH region. Awareness and use of CTV remains at a high level in the DACH region. Usage is particularly high among households with children and three-or-more-personhouseholds. This can also be seen in other aspects: the prevalence of smart access channels, the use of free and paid apps and the perception of advertising. On average, 2.2 people use the additional functions in front of the screen, which underlines the overall development towards a one-to-many medium.

More than half of those surveyed find advertising on connected TV acceptable and informative. Advertising on Connected TV has an activating effect, as a third of respondents remember the advertising and use it to find out about products and ultimately buy them.

Results on this and other aspects are highlighted in the "Goldbach Advanced TV Study 2024".

Advanced TV DACH study

You can request our Advanced TV DACH study via the button below: *
Simply enter your e-mail address and you will receive the summary of the study.


Order the detailed white paper today. Simply fill in the form, send it off and receive lots of information about Advanced TV.

In which language would you like to receive the whitepaper? *

Find out more?

Further information on the study can be found in our media release. If you are interested in our Advanced TV products, please visit our Advanced TV section.

Your advertising contact for Advanced TV

Would you like to find out more about Advanced TV or book a campaign right away? We also offer you a detailed presentation of the Goldbach Advanced TV study (including the Austria results) and will be happy to advise you. We look forward to your call or e-mail.

Phillip Pelz
Head of Product & Partner Management Advanced TV
Goldbach Media Austria GmbH - Wien
Goldbach Media Austria GmbH

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