Goldbach Manufaktur: now new with content & sponsoring

The core business of Goldbach Manufaktur, performance-oriented marketing solutions, is being expanded to include Content & Sponsoring.

AdManufaktur, which was founded two years ago, is now operating under the name Goldbach Manufaktur. Under the new co-management of Oliver Schibli and Marco Gasser, the Goldbach Group subsidiary in Switzerland offers individual, performance-oriented marketing solutions and now also 360-degree marketing of events.

Thanks to individual solutions ranging from mono- to omni-channel to cross-media campaigns, Goldbach Manufaktur's customers benefit from a full service. The offer is based on the combined media and advertising platforms of the TX Group, Goldbach Group and Neo Advertising network, which includes TV, digital video and audio over 20 minutes of native advertising as well as out-of-home and influencer marketing. Through this network, 90% of Swiss consumers can be reached.

The Content & Sponsoring unit was newly integrated at the beginning of the year. Under the leadership of Marco Gasser, it has been successfully marketing 360-degree campaigns around Swiss events for about half a year. Together with Oliver Schibli, Marco Gasser now manages Goldbach Manufaktur. Martin Radelfinger remains chairman of the board of directors.

An experienced team

Oliver Schibli brings 30 years of experience in the digital marketing business. From 2012 to 2016, he led the digital marketplace OLX, (formerly ricardolino) as CEO and Chief Marketing Officer. As Chief Product Officer and Chief Marketing Officer, Oliver Schibli helped shape the successful development of watson.ch from 2017 to 2019. Since then, he has built up Goldbach Manufaktur together with Carmen Viudez and successfully positioned it in the market. Carmen Viudez, Head of Product Management, has been in the digital business for over 20 years.

Oliver Schibli's Co-Managing Director Marco Gasser has been Managing Director of the marketing unit 20 Minuten Advertising since the reorganization of Goldbach within the TX Group at the beginning of 2020. He had already been responsible for the sale of advertising in the commuter newspaper since the founding of 20 Minuten 21 years ago and built up the sales team there. Since summer 2021, he has been responsible for Content & Sponsoring at Goldbach.

Marco Gasser has been supported by Mirjana Elmer and Danilo Crisetig since January 2022. Mirjana Elmer moved from Goldbach Media, where she was responsible for sponsorship at RTL in Switzerland. Danilo Crisetig was formerly with Tamedia Advertising and spent the last three years in sponsorship of FC Basel.