Closer collaboration with the TF1 Group: Goldbach expands its video network by adding the French-language platforms TF1+ and TF1 Info

TF1 Pub partners with Goldbach Audience to market advertising space on the TF1+ streaming service and the TF1 Info website in Switzerland

Küsnacht, April 16, 2024 - Groupe TF1 and Goldbach are deepening their partnership: following the TV marketing mandate announced in 2023, video ads for instream advertising on the free streaming platform TF1+ and the news portal TF1 Info can now also be booked via Goldbach in Switzerland. The French platforms complement the Goldbach Video Network and the Goldbach Digital TV Network and are marketed in Switzerland by Goldbach Audience.

The TF1+ streaming platform launched in 2024 will be added to Goldbach's video inventory. This was designed in line with new video consumption habits to offer French-speaking audiences a unique information and entertainment environment with high-quality, family-friendly programs that connect. TF1+ reaches around 850,000 unique streamers in Switzerland.

Goldbach is also expanding its online portfolio with TF1 Info. The news site offers a free and accessible range of information from various departments of the TF1 and LCI editorial teams.

For François Pellissier, Deputy Managing Director Business & Sports of the TF1 Group: "Thanks to our closer partnership with Goldbach, we are integrating the first online video offer in Switzerland. We look forward to continuing the development of TF1+ and TF1 Info in Switzerland to offer agencies and advertisers the leading free French-language streaming service."

Alex Beerli, Director Partner & Product Management at Goldbach Audience, comments: "With TF1+ and TF1 Info, our video network joins Dailymotion and 20 minutes in achieving a significant market share in French-speaking Switzerland. This opens up new opportunities for our advertising clients to target the French-speaking audience in Switzerland with their video campaigns."

In 2023, Goldbach Media had already announced the marketing mandate for the linear TV advertising space of broadcasters TF1, TMC and TFX.