TF1 Group and Goldbach Media announce agreement to market advertising spaces of TF1, TMC, TFX channels in Switzerland

From January 1, 2024, advertising marketer Goldbach Media (Switzerland) AG will be responsible for marketing the linear TV advertising spaces of the channels TF1, TMC and TFX, thus expanding the francophone TV portfolio.

Zurich, July 19, 2023 - The new collaboration will enable Goldbach Media to present Swiss advertisers an offer that achieves a market share of 17.1% among the French-speaking Swiss audience, corresponding to a net reach of 168,000 people in the 15-49 target group*. For the TF1 Group, this represents an opportunity to further improve the marketing of its stations' advertising space on the Swiss market.

The advertising spaces of the channels TF1, TMC and TFX can be booked with Goldbach Media from the official booking opening on November 6, 2023.

François Pellissier, DGA Business & Sports at the TF1 Group, comments: "The channels of the TF1 Group are part of the everyday life of the Swiss TV audience and for 13 years also of the advertisers. We are looking forward to start the partnership with Goldbach Media. The company's dynamism and innovation are valuable strengths to enhance our channels' presence with Swiss advertisers. We would like to thank the teams at Admeira and Ringier for their support over the past years."

Alexander Duphorn, CEO Goldbach Media: "We thank the TF1 Group for the trust they have placed in us. Thanks to this additional offer, our customers can strengthen their presence in French-speaking Switzerland and achieve their communication goals even more effectively."

* Source: Mediapulse TV Data (Instar Analytics), SR, 2022, Monday-Sunday, whole day, Overnight +7, TF1 CH, TMC CH, TFX CH.