Thanks to app launch: TF1+ now available on Smart TV in Switzerland

Since the beginning of 2024, advertisers in Switzerland have been able to book advertising on the free streaming platform TF1+ with Goldbach Audience. Groupe TF1 is now launching the app for the platform in Switzerland, which enables advertising to be played on TV, mobile devices, tablets, desktop and Smart TV.

In April of this year, Goldbach Audience announced that it was deepening its partnership with Groupe TF1. Advertisers have been able to book video ads for instream advertising on the free streaming platform TF1+ since the beginning of 2024. On September 26, 2024, the French TV giant announced the launch of the TF1+ app in Switzerland. TF1+ is now available on four screens (TV, desktop, smartphone and tablet) as well as the most popular Smart TV devices.

Broader premium inventory in French-speaking Switzerland

"The fact that Smart TV is now also available for advertising playout on TF1+ makes the platform even more attractive for advertisers in French-speaking Switzerland," says Stefan Wagner, Managing Director Goldbach Audience. Thanks to the app, a significantly broader and richer premium inventory is available. As before, the TF1+ offer can be booked in combination with the Goldbach Video Network and Goldbach Digital TV Network.

TF1+ offers free and unlimited access to 15,000 hours of news and entertainment around the clock. "The free offer with its huge variety of topics provides our customers with the best advertising environments and the opportunity to address specific target groups," says Wagner.