The Goldbach Booking Tool can now also handle
TV advertising

With immediate effect, advertisers can book TV advertising on national TV channels such as RTL, 3+ and Pro7 via the booking tool of Goldbach Regional, the SME division of advertising marketer Goldbach. This is made possible by the integration of Pause Ads into the in-house booking platform for Swiss SMEs.

With immediate effect, advertisers can book TV advertising from CHF 1000 in their region with Goldbach Regional, the SME division of the Goldbach Group. Pause Ad was launched in 2022 as a world first in the Swiss advertising market. Thanks to further technological development and integration into the Goldbach Booking Tool, Swiss SMEs now also have the opportunity to use Pause Ads regionally and cost-effectively.

Following the integration of digital audio into the Goldbach Booking Tool last spring, TV advertising is now also available to advertisers. "With Pause Ads, we are providing regional companies with another high-profile advertising format," says Thierry Furrer, Managing Director of Goldbach Regional.

In addition to digital audio and the Pause Ad, the Goldbach Booking Tool can be used for print, online, DOOH, video and social media channels. Thanks to the many targeting options and booking prices starting at CHF 500, the tool is particularly attractive for SMEs. "The fact that we can now also offer TV advertising from as little as CHF 1,000 fits in perfectly with our goal of making advertising possible for SMEs with a small advertising budget," says Furrer.

The Pause Ad is a static display advertising medium that appears when the live TV program is paused or time-shifted. The possibility of local playout of Pause Ads - the advertising can be played out at district level - makes this advertising option particularly attractive for regionally active SMEs.