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News & Insights

Good to have you here! In our news section, you will find the latest news and in-depth information on topics that concern our industry. And of course you can also find out the most important news from the Goldbach world here.

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Trends in December – gift ideas

Looking for a gift idea? In our December trend news, we looked for trends on the subject of gifts and found what we were looking for. Have fun browsing.

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Austrian Goldbach subsidiary 2025 with new owner

Goldbach Group AG sells Goldbach Austria GmbH to Dutch advertising and entertainment platform Azerion.

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Goldbach restructures digital division

The newly established Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.

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Trends in November – Robotics

What Gyro Gearloose's faithful little helper was to him, artificial intelligence-powered "robots" are to us. You can find out about the latest trends in our November trend news.

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Incremental advertising impact: How digital audio enhances radio

In order to deepen our findings on the effects of audio advertising, we analyzed various campaigns in our Swiss Ad Impact study.

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Successful start for Swiss Ad Impact: first advertising impact benchmarks available

With Swiss Ad Impact, Goldbach can now provide advertisers with industry benchmarks on advertising impact.