Studies & Analyses
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News & Insights

Good to have you here! In our news section, you will find the latest news and in-depth information on topics that concern our industry. And of course you can also find out the most important news from the Goldbach world here.

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“There’s no real relationship to the customer if you rely on third-party cookies”

Since fall 2022, Goldbach has been offering cookie-free targeting solutions in cooperation with tech company Decentriq. We asked the experts on both sides a few questions on the topic.

Goldbach presents innovative brand performance advertising solutions

Goldbach Group AG subsidiary Goldbach Manufaktur AG announces its latest brandformance advertising solutions - Brandformance Display and Video.

Trends in July – Trends around music

July's trend news focuses on innovations and creative ideas in the music industry - and of course AI plays a major role here too.

Horizont Media Award 2024

A reason to celebrate! For the thirteenth time in a row, we have received the HORIZONT Media Award for best advertising sales house.

Data onboarding - Everything you need to know about the cookie alternative

New targeting solutions have been the subject of lively discussion, and not just since the debate surrounding the abolition of third-party cookies. Data onboarding is seen as a promising alternative.

Trends in June – Beauty and Fashion

In June's trend news, we have picked out the most exciting beauty and fashion trends for you.