Studies & Analyses
Print media work: The most important facts and arguments
With its new "Print wirkt" campaign, the association VSM is putting the spotlight on the benefits of print advertising.
Game on! Swiss Radioworld brings in-game audio advertising to Switzerland
The new cooperation between SRW and Audiomob offers advertisers in Switzerland the opportunity to reach mobile gamers with In-Game Audio Advertising without interrupting gameplay.
Trends in March –Stunt Marketing
The March Trend News is all about stunt marketing. How do I get maximum attention and reach for my brand? Here are a few original ideas...
SMG uses Goldbach's data management platform
SMG Swiss Marketplace Group AG recently started using Goldbach's proprietary data management platform (DMP) "Farcaster" for optimized data processing and use.
Advanced TV as an advertising medium - what the experts say
The "Tag der Online-Werbung 2023" was all about Advanced TV and the advertising opportunities that CTV, Smart TV, VOD and the like bring with them. We asked the speaker about it.
Trends in February – AI in everyday working life
AI such as ChatGPT are on the rise and are increasingly being used in our everyday work. Want to see examples?