Studies & Analyses

News & Insights

Good to have you here! In our news section, you will find the latest news and in-depth information on topics that concern our industry. And of course you can also find out the most important news from the Goldbach world here.

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Print media work: The most important facts and arguments

With its new "Print wirkt" campaign, the association VSM is putting the spotlight on the benefits of print advertising.

Game on! Swiss Radioworld brings in-game audio advertising to Switzerland

The new cooperation between SRW and Audiomob offers advertisers in Switzerland the opportunity to reach mobile gamers with In-Game Audio Advertising without interrupting gameplay.

Trends in March –Stunt Marketing

The March Trend News is all about stunt marketing. How do I get maximum attention and reach for my brand? Here are a few original ideas...

SMG uses Goldbach's data management platform

SMG Swiss Marketplace Group AG recently started using Goldbach's proprietary data management platform (DMP) "Farcaster" for optimized data processing and use.

Advanced TV as an advertising medium - what the experts say

The "Tag der Online-Werbung 2023" was all about Advanced TV and the advertising opportunities that CTV, Smart TV, VOD and the like bring with them. We asked the speaker about it.

Trends in February – AI in everyday working life

AI such as ChatGPT are on the rise and are increasingly being used in our everyday work. Want to see examples?