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News & Insights

Good to have you here! In our news section, you will find the latest news and in-depth information on topics that concern our industry. And of course you can also find out the most important news from the Goldbach world here.

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Trends in September – Health

Just in time for fall and the cold season, we have the latest health trends ready for you.

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GVN study 2024: 97% reach on the Goldbach Video Network

This is the eighth time Goldbach has conducted a study on the use of the Goldbach Video Network (GVN). Over 1,300 people across Switzerland were surveyed on the use of various video platforms.

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GVN study 2024: Goldbach Video Network continues to have the highest reach

Why the Goldbach Video Network (GVN) is an effective advertising channel is shown by the eighth study on the usage data of various video sites.

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Trends in August – Vehicles

What's new in the world of vehicles? In the August trend news, we have summarized the latest trends around cars and more for you.

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New data for more precision in advertising playout

Effective immediately, the demand-side platform Splicky offers advertisers even more dynamic and precise advertising playout.

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“There’s no real relationship to the customer if you rely on third-party cookies”

Since fall 2022, Goldbach has been offering cookie-free targeting solutions in cooperation with tech company Decentriq. We asked the experts on both sides a few questions on the topic.