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“There’s no real relationship to the customer if you rely on third-party cookies”
Since fall 2022, Goldbach has been offering cookie-free targeting solutions in cooperation with tech company Decentriq. We asked the experts on both sides a few questions on the topic.
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Goldbach presents innovative brand performance advertising solutions
Goldbach Group AG subsidiary Goldbach Manufaktur AG announces its latest brandformance advertising solutions - Brandformance Display and Video.
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Trends in July – Trends around music
July's trend news focuses on innovations and creative ideas in the music industry - and of course AI plays a major role here too.
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Horizont Media Award 2024
A reason to celebrate! For the thirteenth time in a row, we have received the HORIZONT Media Award for best advertising sales house.
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Data onboarding - Everything you need to know about the cookie alternative
New targeting solutions have been the subject of lively discussion, and not just since the debate surrounding the abolition of third-party cookies. Data onboarding is seen as a promising alternative.
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Trends in June – Beauty and Fashion
In June's trend news, we have picked out the most exciting beauty and fashion trends for you.