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The 8th Goldbach Advanced TV Study proves: Connected TV advertising reaches, convinces and activates
Goldbach has conducted the Advanced TV Study for the eighth time. It shows: Advertising on Connected TV reaches, convinces and activates.
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Swiss premiere: Net reach also measurable for online video campaigns
Together with Mediapulse and Kantar Media, Goldbach has succeeded for the first time in a test in measuring the person-related net reach of online video ads and combining it with TV reach.
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26.02.2025
Studies & Analyses
TV
Linear TV
Replay Ads
Goldbach Media Study: Back is the future - how TSV completes the TV moment
In addition to the use, perception and acceptance of video channels, the current study by Goldbach Media shows what constitutes the special T(S)V moment.
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Swiss Radioworld expands its podcast network with the Seven.One portfolio
Swiss Radioworld is adding Seven.One's podcast offering to its own portfolio. At the same time, the pre-roll inventory is offered at a lower CPM.
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Austrian Goldbach subsidiary 2025 with new owner
Goldbach Group AG sells Goldbach Austria GmbH to Dutch advertising and entertainment platform Azerion.
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Goldbach restructures digital division
The newly established Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.