![Visual GVN.jpg]()
25.06.2025
Online
Studies & Analyses
Video
GVN Study 2025: The Goldbach Video Network Successfully Asserts Itself
Why is advertising on the Goldbach Video Network (GVN) worthwhile? The ninth study on video site usage data provides convincing arguments.
![LinkedIn_Partnership_350x600.jpg]()
Goldbach and GoWit shape the future of retail media in CH
Goldbach is entering into an innovative partnership with the AdTech company GoWit, which specializes in commerce and retail media.
![Guido Trevisan-1.jpg]()
Interview on Swiss Ad Impact
Guido Trevisan, CMO of Goldbach Group AG, sums up the situation and gives an insight into the new pricing models and the plans we have for Swiss Ad Impact.
![ATV Studie_Bildwelt_Header Collage.jpg]()
The 8th Goldbach Advanced TV Study proves: Connected TV advertising reaches, convinces and activates
Goldbach has conducted the Advanced TV Study for the eighth time. It shows: Advertising on Connected TV reaches, convinces and activates.
![Online-TV-Reichweite_mood_1200x628.jpg]()
Swiss premiere: Net reach also measurable for online video campaigns
Together with Mediapulse and Kantar Media, Goldbach has succeeded for the first time in a test in measuring the person-related net reach of online video ads and combining it with TV reach.
![GBNL_GBM-Studie.png]()
26.02.2025
Studies & Analyses
TV
Linear TV
Replay Ads
Goldbach Media Study: Back is the future - how TSV completes the TV moment
In addition to the use, perception and acceptance of video channels, the current study by Goldbach Media shows what constitutes the special T(S)V moment.