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News & Insights

Good to have you here! In our news section, you will find the latest news and in-depth information on topics that concern our industry. And of course you can also find out the most important news from the Goldbach world here.

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GVN Study 2025: The Goldbach Video Network Successfully Asserts Itself

Why is advertising on the Goldbach Video Network (GVN) worthwhile? The ninth study on video site usage data provides convincing arguments.

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Goldbach and GoWit shape the future of retail media in CH

Goldbach is entering into an innovative partnership with the AdTech company GoWit, which specializes in commerce and retail media.

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Interview on Swiss Ad Impact

Guido Trevisan, CMO of Goldbach Group AG, sums up the situation and gives an insight into the new pricing models and the plans we have for Swiss Ad Impact.

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The 8th Goldbach Advanced TV Study proves: Connected TV advertising reaches, convinces and activates

Goldbach has conducted the Advanced TV Study for the eighth time. It shows: Advertising on Connected TV reaches, convinces and activates.

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Swiss premiere: Net reach also measurable for online video campaigns

Together with Mediapulse and Kantar Media, Goldbach has succeeded for the first time in a test in measuring the person-related net reach of online video ads and combining it with TV reach.

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Goldbach Media Study: Back is the future - how TSV completes the TV moment

In addition to the use, perception and acceptance of video channels, the current study by Goldbach Media shows what constitutes the special T(S)V moment.