Studies & Analyses

News & Insights

Good to have you here! In our news section, you will find the latest news and in-depth information on topics that concern our industry. And of course you can also find out the most important news from the Goldbach world here.

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Advertising on time-shifted TV: Goldbach’s TV portfolio now includes replay ads

The TV industry is launching a world premiere for TV advertising: The replay ads. This will allow advertisers to also address potential consumers specifically on time-shifted TV. 

Replay Ads - Advertising on time-shifted TV

Replay ads mark the beginning of a new advertising era, because advertising now is also possible on time-shifted TV. Find out what this new form of advertising on catch-up TV entails.

Trends in September - Predictive Analytics - Duplicate

The somewhat different vacation trends - In September we have trends around the topic of vacation.

Radio advertising works! Swiss Radioworld publishes current advertising effectiveness study

The latest study results prove the attractiveness of radio as an advertising medium. The specific example of the radio campaign for financial services provider Yuh also shows an activating effect.

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Cookieless future: Goldbach implements data onboarding solution

Goldbach is implementing one of the first data onboarding solutions in Switzerland. This enables advertisers to access relevant target groups efficiently without the use of cookies.