The 8th Goldbach Advanced TV Study proves: Connected TV advertising reaches, convinces and activates
Goldbach has conducted the Advanced TV Study for the eighth time. It shows: Advertising on Connected TV reaches, convinces and activates.
Swiss premiere: Net reach also measurable for online video campaigns
Together with Mediapulse and Kantar Media, Goldbach has succeeded for the first time in a test in measuring the person-related net reach of online video ads and combining it with TV reach.
26.02.2025
Studies & Analyses
TV
Linear TV
Replay Ads
Goldbach Media Study: Back is the future - how TSV completes the TV moment
In addition to the use, perception and acceptance of video channels, the current study by Goldbach Media shows what constitutes the special T(S)V moment.
Swiss Radioworld expands its podcast network with the Seven.One portfolio
Swiss Radioworld is adding Seven.One's podcast offering to its own portfolio. At the same time, the pre-roll inventory is offered at a lower CPM.
Austrian Goldbach subsidiary 2025 with new owner
Goldbach Group AG sells Goldbach Austria GmbH to Dutch advertising and entertainment platform Azerion.
Goldbach restructures digital division
The newly established Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.
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