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Trends in October – Electricity
Winter is coming and electricity consumption is rising. In our October trend news, we have trends that minimize consumption or optimize production.
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TF1+ now available on Smart TV in Switzerland
With the TF1+ app, advertising can be displayed immediately on four screens (TV, desktop, smartphone and tablet) as well as on Smart TV.
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The "Real Talk" on the advertising power of radio
Together with other industry representatives, Swiss Radioworld is launching a campaign to raise awareness of the benefits of radio advertising as an attractive sales promotion tool in the Swiss advertising market.
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Event data-based radio advertising: "The advertising message becomes much more relevant"
For years, Coop has been using radio spots for its well-known barbecue and cheese weather campaigns, which are played out depending on the weather conditions. Stephan Küng from TWMedia provides information.
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The Goldbach Booking Tool can now also handle TV advertising
With the Pause Ad on TV - on the big national channels, but played out regionally. All this via the Goldbach Booking Tool.
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IKEA: "We rely on radio for almost every campaign"
IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side about the potential of audio campaigns.