TOGETHER WE RIDE! - The 2024 UCI Road and Para-cycling Road World Championships Zurich

From September 21 to 29, 2024, all of Zurich will be on its bikes. Then the 2024 UCI Road and Para-cycling Road World Championships Zurich will make history. For the first time ever, para, elite and junior races will take place at the same World Championships and, with Sechseläutenplatz, will also have the same finish. As an advertising marketing partner of the World Championships, Goldbach offers you the opportunity to place your brand in the run-up to and during this unforgettable sporting happening.

The 2024 UCI Road World Championships Zurich stand for:

  • One of the largest single sporting events in the world and a cycling folk festival for the people of Zurich, the locations along the route and the whole of Switzerland
  • Inclusion: Not only the Able Body pros will finish at Sechseläutenplatz, but also the para-cycling pros - for the first time in the history of the cycling and para-cycling world championships and a clear signal for equality and belonging
  • Sustainability & Projects: The 2024 UCI Road World Championships Zurich is committed to sustainability and the promotion of cycling, location and tourism before, during and after the event by means of various accompanying measures.
  • 750,000 to 850,000 visitors from home and abroad on site and more than 300 million in front of the TV

The World Championships at a glance

  • Two disciplines: Time trial and road race
  • Nine categories: Elite Women & Elite Men, Men U23, Juniors, Team Women and Team Men, Para Women and Para Men.
  • 53 races: 11 cycling, 42 para-cycling
  • 66 sets of medals: 13 Cycling, 53 Para-Cycling
  • Four start locations confirmed: Zurich, Winterthur, Uster and Gossau
  • All finishes in the heart of the city at Bellevue near Sechseläutenplatz
  • In addition, there are popular sports races
  • About 1000 riders from about 75 nations at the cycling races, about 300 from 50 nations at the para-cycling races

With Goldbach as our marketing partner, we have absolute advertising professionals on the saddle with us, who will address our diverse potential partners with customized offers and who, together with the Local Organizing Committee, will achieve the greatest possible advertising impact for the sponsors as well as exclusive implementations in the run-up to and during the 2024 UCI Road World Championships Zurich.

Ina Bauspiess, Head of Marketing & Sponsoring, LOK 2024 UCI Road and Para-cycling Road World Championships Zurich

Your brand benefits from

  • Attention: one of the largest single sporting events in the world with over 300 million TV viewers in about 150 countries
  • Additional reach through print, radio, out of home & digital
  • 750,000 to 850,000 spectators on site from home and abroad
  • Social media reach: Social media posts at World Cup Flanders 2021 generated a total of 54 million reach and impressions
  • Highly emotional communication platform with international appeal
  • High quality hospitality offers
  • Customized packages bookable for unique brand activation
  • Target group: Population of the city/canton of Zurich, children and young people, active cyclists from home and abroad, bicycle fans and fan clubs, sports enthusiasts

Get on your bike and become a partner / sponsor

In addition to four different sponsorship packages and a commitment as a local supporter (especially for SMEs), you have the option of working out a customized sponsorship package for your brand with us. Either way, as a sponsor you will be involved in various activities in the run-up to the World Cup. Detailed information on the individual packages will follow shortly. If you already have questions, our advertising professionals are available for you at any time. You will find the contact details at the bottom of this page. Or you can fill out the following form and we will contact you.

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I would like to become a partner / sponsor

Fill out the form and we will contact you to find the right sponsorship package for you:

I am interested in the following sponsorship packages:

Your advertising contacts for the 2024 UCI Road World Championships Zurich

Would you like to place your brand in the environment of the 2024 UCI Road World Championships Zurich? Contact us now and we will work out a customized concept together. We look forward to working with you.

Beatrice Manca.jpg
Beatrice Manca
Content & Sponsoring Manager
Goldbach Manufaktur AG - Küsnacht
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Goldbach Manufaktur AG
Küsnacht
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Julia Jenniches
Media Consultant
Goldbach Manufaktur AG - Küsnacht
Goldbach Manufaktur AG
Küsnacht
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Luca Graf
Key Account Manager
Goldbach Manufaktur AG - Küsnacht
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Goldbach Manufaktur AG
Küsnacht
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Marco Gasser
Managing Director Goldbach Content & Sponsoring
Goldbach Manufaktur AG - Zürich
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Goldbach Manufaktur AG
Zürich