TF1
Depending on the target group, TF1 is the private TV station with the widest reach in French-speaking Switzerland. It is the station of big events, emotions and live broadcasts. Popular and innovative formats guarantee TF1 viewers entertainment for the whole family.
The station is characterized by a high proportion of in-house productions, especially big shows in prime time as well as news formats, people and sports magazines, but also reports. National and international series, reality shows and blockbusters round out the programming.
TF1 reaches all relevant target groups in French-speaking Switzerland.
General information
| Group of channels | Groupe TF1 |
| Average age | 56 |
| Core target group | People 25 - 49 |
| Pricing target group | People 15 - 49 |
| Proportion of HH running people | 67% |
Core competencies
- Prime-time events and high-profile shows
- Latest US hit series
- Blockbusters
- News broadcasts and reports
TOP 10 BROADCASTS
People 15-49
| Format | Rt-T | MS-% | Aff (Rt) |
|---|---|---|---|
| Les aventuriers de Koh-Lanta | 57.191 | 43.8 | 102 |
| The Voice, la plus belle voix | 42.699 | 33.1 | 70 |
| Star Academy | 42.604 | 36.6 | 98 |
| Les restos du coeur - Enfoirés un jour, enfoirés pour toujours | 39.847 | 33.6 | 59 |
| TF1 20 heures | 38.08 | 32.7 | 79 |
| Alibi.com | 35.13 | 21.6 | 102 |
| Black Widow | 34.647 | 24.5 | 105 |
| Rugby: Coupe du monde, France, quart de finale (suite) | 33.866 | 38.6 | 72 |
| Sept à huit | 33.209 | 28.2 | 79 |
| The Voice Kids | 32.56 | 34.8 | 84 |