With Swiss Ad Impact, advertisers will receive impact KPIs in addition to their advertising campaign and the usual media performance reporting. This means: insights into general advertising recall, advertising-supported advertising recall per media channel used, advertising appeal per media channel/advertising medium, comprehensibility of the advertising, relevance of the advertising, interest in the advertising, information search, recommendation and purchase or usage intention based on the advertising.

Swiss Ad Impact conducts an online survey using a fully structured questionnaire. The survey is sent by e-mail to panelists (survey participants). The panel partner is intervista. The survey is standardized and automated. This makes it possible to establish benchmarks and compare campaigns.

Swiss Ad Impact is a study based on a survey of panelists. In order to be able to address enough panelists with and without advertising media contact, there are certain minimum requirements for the campaign, such as

• The exclusive online campaign must contain at least 1.5 million ad impressions with a 50% desktop share
• A pure TV campaign must achieve at least 45% net reach in three weeks

The survey is sent to the panelists (survey participants) by intervista as soon as either 250 panelists have had contact with the campaign in the case of an exclusive online campaign (comparison takes place via tracking pixels) or - in the case of offline and multi-channel campaigns - the campaign has reached approx. 30% net reach in the respective region (DS & RO, DS, RO). The survey ends when 500 panelists have completed the questionnaire in full. A single questionnaire survey takes approx. 5 minutes.

Your contact person at Goldbach will send you the results as a PDF report approx. 2-3 working days after the end of the campaign. If desired, a target group comparison can also be ordered afterwards. In a next step, the results will then be directly visible via login on a dashboard - this is currently still being planned. There are also plans to make the interim results available for viewing after the first 250 interviews while the campaign is still running.

Online, TV and/or replay ads, CTV, (digital) out-of-home (DOOH), print, radio/audio and social media can be evaluated at the level of advertising media-supported advertising recall and advertising media preference, provided that these media are specified when ordering the study and one advertising medium/creative is available for each medium and can therefore be queried.

As target groups, you can currently have the language region (German-speaking Switzerland, French-speaking Switzerland), gender, age groups (15-29, 30-49, 50-64, 65+), employment and advertising media-supported advertising recall (yes/no) evaluated separately and in combination in comparison to the total, provided the underlying number of cases does not fall below n=30.

Before the start of the campaign measurement, you will be sent a test link to the standardized online questionnaire if required. If any information is not correct or to your satisfaction, you can contact us and we will make the necessary corrections.

As Swiss Ad Impact is a fully automated and standardized questionnaire that is primarily intended to ensure comparability, no additional questions can currently be included. However, as part of further development, we will examine whether this can be made possible in the future for an additional charge.