Because proximity counts: Local advertising creates trust, is perceived more strongly and makes SMEs measurably more successful.

Imagine:
You start your day at the kitchen table with a cup of coffee, flicking through the local newspaper, listening to the radio or scrolling through your news app and suddenly an ad catches your eye. Not just any ad, but the one for the new restaurant just around the corner. You know the street and have walked past it many times. No wonder this ad sticks in your head. The following facts show exactly how this effect is created and why regional advertising is so effective.

Why regional advertising is particularly effective:

• It creates trust through proximity.
  Advertising with a local connection comes across as credible and sticks more strongly because the content is relevant to local people. They live, work and consume there.
  According to MACH Strategy (2024), Goldbach GoldBook (2023) and the Digital Audio Study (2023 ), local advertising promotes proximity, recall and trust and thus meets with genuine interest.

• It hits the mark.
  Regional campaigns significantly reduce wastage. Whether via digital channels, CTV, DOOH or local newspapers, you reach exactly the people in your region and thus increase the chance of a genuine response.

• It is perceived more strongly.
  67% of people consciously perceive audio advertising, for example; 36% specifically remember CTV campaigns (source: Digital Audio Study 2023 / CTV Study 2025). This means that regionally placed advertising does not disappear: it remains present.

But how is the impact of your campaign measured?

Swiss Ad Impact: your visible proof of advertising impact

With Swiss Ad Impact, Goldbach Regional offers a standardized advertising impact study that makes the success of your campaign measurable across all channels:

• Ad Recall: An increased recall of the advertising, as an indication that the subject was noticed and anchored in the memory.
• Ad Appeal: How appealing an ad is overall, such as being more likeable, original or visually attractive.
• Ad impact: Is shown, among other things, in a clear increase in purchase or usage intent.

-> Learn more about Swiss Ad Impact here

" It has become a permanent fixture. The product has been booked around 100 times, some customers several times. Swiss Ad Impact ensures transparency - and also leads to exciting discussions, for example in comparison to international platforms, where nobody knows exactly how the measurement works." (Source: Personal Interview Christoph Marty LINK).