Goldbach expands linear TV portfolio with five more stations

In addition to SONY CHANNEL, the technology-oriented marketer Goldbach also includes Lilo TV, AstroTV, Go2Travel and ClipMyHorse.TV in its marketing portfolio. This means that the Unterföhring-based company currently manages 31 linear TV stations.

Unterföhring, June 09, 2021 - Marketer Goldbach can be pleased about the return of an already well-known TV partner. SONY CHANNEL is returning to the portfolio and will be marketed in the Entertainment segment in the future. In addition, there are four more new additions in the travel, sports and entertainment sector: the women's channel Lilo TV, the travel channel Go2 Travel, ClipMyHorse.TV, which is aimed at horse lovers, and the spiritually oriented channel AstroTV complete the portfolio. This means that the Unterföhring-based company has more than 30 linear TV channels in its TV marketing, which is focused on special interest stations.

Steffen Bock, Unit Director TV at Goldbach: "I am pleased that we can further expand our linear TV portfolio. Particularly for special interest providers, our portfolio, which is geared to a pointed target group, provides an attractive offer that is now widely accepted in the market with little wasted coverage."

SONY CHANNEL is the channel for outstanding and award-winning European series from Sony Pictures. The premier league of European productions celebrates its exclusive German premiere here. SONY CHANNEL presents its program in HD, in two-channel sound, without commercial breaks and additionally on demand. In Germany, SONY CHANNEL is distributed via Vodafone, MagentaTV, Prime Video Channels, M7, PŸUR, NetCologne, in Austria via HD Austria and A1 Telekom, and in Switzerland via Blue and UPC, among others.

ClipMyHorse.TV is the new linear 24/7 pay TV channel of the largest equestrian sports portal in Europe. The editorial focus of the German-language TV channel in cooperation with the German Equestrian Federation is on major live tournaments such as show jumping & dressage (e.g. CHIO Aachen), but also on breeding, academy and entertainment. ClipMyHorse.TV is marketed via pay-TV platforms as a package channel or stand-alone offers. The channel can be received via the trendSports package via satellite in HD quality on Sky and HD+. Work is underway on distribution via other cable, IPTV and OTT platforms.

LILO TV stands for information and good entertainment for women and families around the clock. In addition to telenovelas and cooking shows, the station convinces with programming for the whole family. The face of the station is Victoria Herrmann - known from many formats on ARD, RTL, VOX and MDR. The channel can be received via Astra and on cable via PŸUR and Vodafone.

AstroTV is Germany's first and only spiritual live channel. The program ranges from spiritual life counseling to live coaching and astrological consultations. The program is supplemented by spiritual home shopping programs and a lifestyle talk magazine with celebrities, artists and guests from entertainment, culture and business. The channel is aimed primarily at women between the ages of 30 and 59 and can be received via satellite, digital cable and IPTV.

The IPTV-only channel GO2TRAVEL shows lavishly designed travel documentaries on various destinations around the globe, thus whetting viewers' appetites for distant and exotic worlds. The channel can be received via Chromecast, Apple TV, Samsung Smart TV, Android TV, Fire TV, Roku TV and LG Smart TV.

Goldbach specializes in technology-driven marketing of moving images. The offering ranges from digital out of home to online video and advanced TV to a versatile linear TV offering.


Goldbach Germany GmbH

Public Relations, Verena Adami

[email protected]


About Goldbach Germany GmbH

As a technology-driven marketer, Goldbach Germany plays out advertising messages intelligently and scalably on all video-based platforms, offering a diverse moving image product portfolio ranging from digital out of home, online video and advanced TV to a versatile linear TV offering. Contacts, addressability, technical solutions and automation are the focus to show consumers the right message at the right time on the right screen. Goldbach Germany GmbH is a subsidiary of Goldbach Group AG based in Küsnacht, Switzerland. Goldbach Group AG operates mainly in Switzerland, Austria and Germany and is a TX Group company.