Vevo Appoints Goldbach as Its Ad Sales Representative in the DACH Region

Goldbach Germany is further expanding its portfolio and is now marketing Vevo, the world's leading music video network, in the DACH region. Advertisers now have the unique opportunity to reach millions of engaged music video viewers.

Unterföhring, October 22, 2024 - The technology-oriented marketer Goldbach Germany is expanding its CTV and online video portfolio as the direct advertising sales representative of Vevo, the world's leading music video network, in the DACH region with immediate effect. Goldbach Germany already works with over 60 CTV and online video partners and is now further expanding its network of international publishers. As a Vevo reseller, Goldbach offers advertisers a unique opportunity to reach their target audiences in the premium music video environment.

Vevo allows fans worldwide to watch high-quality, official music videos of their favorite artists - whenever, wherever, and however they want them. Through its global distribution spanning over 30 platforms, Vevo music videos are available on YouTube, the Vevo TV App, and Vevo’s live linear channels on CTV services, such as Samsung TV Plus and Rakuten.

With Vevo, Advertisers benefit from the opportunity to connect with a diverse array of engaged fans, especially hard-to-reach viewers who do not watch traditional media. In Germany alone, Vevo reaches 20 million viewers, approximately a quarter of the population, each month.

“Music videos are a staple in a brand’s pop culture strategy; they offer an emotional bridge to passionate audiences and create new ways of interacting that put the viewer experience front and center,” says Richard Brant, Senior Director Advanced TV UK & International at Vevo. “With Goldbach on our side, we look forward to giving even more advertisers access to our in-demand audiences.”

Mario Neumann, Business Development Director at Goldbach, adds: “As Vevo's direct advertising partner in the DACH region, we are delighted to offer our clients access to premium media inventory available on the largest and most popular digital video and TV platforms. This partnership allows us to offer customized, high-impact advertising opportunities that guarantee high and transparent reach in a brand-safe environment with precise targeting.”

Contact:

Goldbach Germany GmbH

Contact person: Elisabeth Schweiger

[email protected]

www.goldbach.com

About Goldbach Germany GmbH

As a technology-oriented marketer, Goldbach Germany plays out advertising messages intelligently and scalably on all video-based platforms, offering a diverse moving image product portfolio ranging from digital-out-of-home, online video and advanced TV to a versatile linear TV offering. The focus is on contacts, addressability, technical solutions and automation in order to show consumers the right message on the right screen at the right time. Goldbach Germany GmbH is a subsidiary of Goldbach Group AG, based in Küsnacht, Switzerland. Goldbach Group AG is mainly active in Switzerland, Austria and Germany and is a TX Group company.

www.goldbach.com

About Vevo

Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.

Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, Pluto TV, Amazon Fire TV, Amazon Freevee, Apple TV, Comcast (Xfinity X1 and Xfinity Flex), VIZIO (Smartcast + WatchFree+), Sky (NOW and SkyQ), NetRange, Virgin Media, Xumo Play, Telstra, Foxtel, Fetch, Rogers, Shaw, Google TV, Plex, Hulu + Live TV, Sling Freestream, TCL TV+, Telly, VIDAA Hisense, Philo, Rakuten TV, Whale TV, Telus, and Vewd.