Adzine guest article "Smart TV Ads" by Mario Neumann

In his guest article on Adzine, Mario Neumann, Unit Director Advanced TV, sheds light on the interactive advertising opportunities offered by Smart TV Ads: "Increasing digitization and the Corona crisis, which has led to rising consumption of moving images, have triggered a real boom in Advanced TV. Terms like Connected TV, Addressable TV, TV Everywhere and OTT offerings are becoming more and more standard in our hybrid advertising world. Advanced TV brings them all together under a new digital umbrella - with technical possibilities that have not existed before. Content providers are faced with new monetization models as a result, but the advertising industry also has to rethink. The merging of digital Internet-driven technology and traditional linear TV presents new challenges and opportunities for all parties.

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