Interview with Johannes Paysen and Mario Neumann: Do we still need the AGF?

How do technology service providers and marketers work together in the field of CTV? Johannes Paysen from Magnite and Mario Neumann from Goldbach discuss how the advertising market is changing and how the various players are (or should be) responding.

Who actually has the best access to the publisher? Is it the marketer who tries to get maximum revenue from the inventory provided to him. Or is it the technology service provider who prepares the CTV providers' offering in such a way that as many advertisers and their agencies as possible can access it without having to use completely new tools. In an interview with Mario Neumann and Johannes Paysen, it turns out to be a virtuoso interplay between the two parties.

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