Archive: Interview
In an interview, Guido Trevisan, CMO of Goldbach Group AG, summarizes and provides insights into the new pricing models and the plans we have for Swiss Ad Impact.
Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.
In 2024, Sunrise booked Replay Ads for the first time as part of the “Elevator” video campaign. We have analyzed the campaign.
IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side.
IKEA has been running audio campaigns in cooperation with Swiss Radioworld. As a result, it has seen a significant increase in customers and sales.
Goldbach accompanied Dr. Oetker's campaign for the "Casa di Mama" pizza brand with Swiss Ad Impact. Find out more here.
Goldbach and Decentriq have been offering cookieless targeting solutions since 2022. We asked experts on both sides a few questions.
To deepen the understanding of the effects of audio advertising, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.