The official standard tool for professional TV media planning, introduced by AGFS (Swiss Television Advertising Association). Developed in collaboration with GfK/DAP, the software enables the planning, forecasting, control, and analysis of TV campaigns based on official Mediapulse Data.
A reception vector refers to a household’s reception type, i.e. the technical method by which the Radio or TV signal is transmitted and received. It is also often referred to as “reception levels”. The most common forms for TV are IPTV, DVB-S via satellite, DVB-T via terrestrial antennas, etc.; for [...]
European association of advertising sales houses for private and public TV and radio broadcasters.
Corner placements in the advertising block are ad spots shown directly at the beginning or end of the ad block.
A program primarily focused on an advertising message, but also incorporating editorially designed segments that provide the context for the advertisement. Infomercials must be at least 90 seconds long and identified throughout their entire duration with the text 'Dauerwerbesendung' or 'Werbesendung'.
Time slot in TV planning: from 12:00 p.m. to 4:59 p.m.
The CutIn integrates your advertising message prominently into the current program: as a custom-designed "banner," the CutIn is placed horizontally at the bottom of the screen during the broadcast. The CutIn Zoom integrates your advertising message into a custom-designed split frame.
The strategic, creative, and formal integration of different target audience-relevant media channels and advertising platforms to achieve maximum advertising success through multi-channel audience engagement.
Commercial
Connected TV (CTV) refers to television sets with an internet connection that allow digital content to be accessed beyond traditional cable or satellite TV. The term encompasses both Smart TVs with integrated interfaces and conventional televisions made online-capable via external devices such as streaming sticks (e.g., Amazon Fire Stick), set-top [...]