The survey conducted by WEMF on behalf of the Swiss Advertising Statistics Foundation provides information on the net amounts that advertisers have invested over the course of a year in the most important advertising media for the dissemination of their advertising messages (Net Advertising Expenditure). The categories recorded include Print, [...]
An ad break is a continuous period of time on television or in digital video content during which multiple commercials are broadcast consecutively.
An Online service that enables users to consume digital Video content (films, series, programmes) independently of a fixed broadcast schedule. The content can be viewed directly via streaming or saved locally via download.
The total number of all individuals or households to which the measurement results from a sample are extrapolated. Membership in the universe is determined by the definition of characteristics (e.g., the population of Switzerland aged 15 and over). “Universe” is also available as a “Fact” in Mediapulse evaluation tools and [...]
In a teleshopping programme, the advertised product must be available for direct purchase. It appears in the immediate programme environment or in the ad break.
Premium Online Video Instream inventory close to TV. E.g. RTL+ and Joyn.
In the advertising market, TV currency refers to a standardized measurement and evaluation basis for television advertising. It enables the comparison of Reach and advertising effectiveness, serving as a foundation for planning, booking, and billing TV campaigns.
Classic commercial (5 to 60 sec.) broadcast during commercial breaks.
Analysis software for analysing TV usage data from Mediapulse (Mediapulse TV Data).
Total TV and Total Radio refer to the total volume of TV and Radio usage, i.e. all usage across all measured channels is added up.