SABAG – The Countdown Is On
How do you communicate a complex topic quickly and convincingly? SABAG, together with Goldbach, demonstrates how a tailored content strategy works. View the SABAG Case
SABAG
Construction industry SABAG - The countdown is on Contacts Interactions Challenge The campaign focused on the upcoming abolition of the imputed rental value and the associated loss of attractive tax deduction options for renovations. For Swiss homeowners, this [...]
Interview with Tom Lou Krummenacher and Cian Via from Goldbach Commercial Content
«Good stories sell better» Tom Lou Krummenacher and Cian Via talk about impactful content, the newly founded content department at Goldbach, and why a social post is sometimes not enough. Tom Lou, Cian, you are part of the newly founded "Goldbach Commercial Content" department. For those who have never [...]
Goldbach Commercial Content: New department for creative cross-media advertising solutions
Goldbach Digital launches the new «Goldbach Commercial Content» department for cross-media advertising concepts. With this, Goldbach is creating a unit for innovative and holistic communication solutions. Goldbach Commercial Content works as an interdisciplinary interface and exploits the potential that lies in the combination of different media channels. The team [...]
Goldbach Video Network: Usage Data 2023
For the seventh time, we are pleased to present the study on the usage data of our Video Networks. In the representative study conducted as an online survey together with Dentsu Aegis, 1420 people in German- and French-speaking Switzerland between the ages of 15 and 64 were surveyed. The [...]