Following its launch in Germany and Austria, Joyn will also be available to the Swiss public free of charge from June 2024. Goldbach Audience and Goldbach Media will market the platform exclusively. Küsnacht, May 21, 2024 - Goldbach Audience and Goldbach Media have been commissioned by the Seven.One Entertainment [...]
In January 2024, the advertising marketer Goldbach conducted the DACH-wide study on Advanced TV for the seventh time. In addition to the consistently high awareness and use of Connected TV (CTV), the increasing advertising perception and acceptance stood out, which makes the medium particularly attractive for advertisers. For the [...]
In the fall of last year, the Swiss TV industry presented Replay Ads. In the first 100 days after the launch, over 100 original Replay Ads campaigns were broadcast on TV channels. Since July 1, the Replay Ads have been part of Swiss TV measurement, which means that the [...]
With the launch of the Replay Ads in fall 2022, the Swiss TV industry presented a real world first. Since then, advertisers in Switzerland have been able to advertise specifically on time-shifted TV and gain new target groups and additional reach. From now on, advertising on time-shifted TV is [...]
