SAT.1 GOLD
SAT.1 GOLD ©Seven.One Entertainment Group The channel with heart sat.1 gold For the growing Target group of women aged 40 and over, SAT.1 GOLD is a real channel [...]
ProSieben
ProSieben ©Seven.One Entertainment Group We love to entertain you ProSieben Likeable, entertaining, modern, exciting, versatile and innovative - these are the attributes that the audience ascribes to [...]
CutIn Horizontal
CutIn Horizontal The CutIn prominently integrates your advertising message into the current program: As an individually designed “banner,” the CutIn is placed horizontally at the edge of the screen during the broadcast. increased attention Low risk of zapping Watch the [...]
The 8th Goldbach Advanced TV Study proves: Connected TV advertising reaches, convinces and activates
The Goldbach Group, Goldbach Austria and Goldvertise Media conducted their eighth DACH-wide study on Advanced TV in January 2025. The results once again confirm the relevance and increasing use of connected TV (CTV). The increasing acceptance and perception of advertising in this medium is particularly noteworthy. The marketers Goldbach [...]
Goldbach Media Study: Back is the Future – how TSV Enhances the TV Moment
Saturday evening television with the whole family, watching the latest episodes of a reality show with friends – TV is a social medium. And above all, it is indispensable for many. The current Goldbach Media study reveals what makes this special TV moment today. What makes Live TV and [...]
Sunrise: ‘We would definitely always recommend a mix of linear TV advertising and replay ads.’
The telecommunications provider Sunrise booked Replay Ads for the first time in 2024 as part of the “Elevator” video campaign with Marco Odermatt and Roger Federer. The advertising material in time-shifted TV complemented the campaign channels of internet, social media and linear TV. Since Replay Ads have [...]
Goldbach markets the new streaming platform Joyn in Switzerland
Following its launch in Germany and Austria, Joyn will also be available to the Swiss public free of charge from June 2024. Goldbach Audience and Goldbach Media will market the platform exclusively. Küsnacht, May 21, 2024 - Goldbach Audience and Goldbach Media have been commissioned by the Seven.One Entertainment [...]
The Advanced TV study by Goldbach makes it clear: Advertising on Connected TV is becoming increasingly effective.
In January 2024, the advertising marketer Goldbach conducted the DACH-wide study on Advanced TV for the seventh time. In addition to the consistently high awareness and use of Connected TV (CTV), the increasing advertising perception and acceptance stood out, which makes the medium particularly attractive for advertisers. For the [...]
AXA Replay Ads campaign
In the fall of last year, the Swiss TV industry presented Replay Ads. In the first 100 days after the launch, over 100 original Replay Ads campaigns were broadcast on TV channels. Since July 1, the Replay Ads have been part of Swiss TV measurement, which means that the [...]
Replay Ads become part of Swiss TV measurement
With the launch of the Replay Ads in fall 2022, the Swiss TV industry presented a real world first. Since then, advertisers in Switzerland have been able to advertise specifically on time-shifted TV and gain new target groups and additional reach. From now on, advertising on time-shifted TV is [...]