Ad Alliance and Goldbach Austria: Extension and expansion of cooperation in display marketing

The extension of the cooperation not only confirms the partnership, but also strengthens it: Goldbach Austria, now part of the Azerion Group, will market the entire Ad Alliance display portfolio as a preferred partner in Austria from 2025. In addition, advertising partners can also book the Bauer Media Group brands that have now been integrated into the Ad Alliance portfolio with Goldbach Austria. The prominent new titles include the lifestyle brand Cosmopolitan.de, the TV & entertainment magazine TVmovie.de as well as lecker.de and intouch.de.

"We are delighted not only to continue our long-standing and successful partnership with Goldbach Austria, but also to expand it. We know that the expansion of our digital portfolio through the inventories of the Bauer Media Group is in good hands with our colleagues for marketing in Austria," says Frank Vogel, Managing Director of Ad Alliance.

"We are delighted with the trust placed in us by Ad Alliance and look forward to continuing our successful cooperation on an even larger scale. The strengthened marketing of the Ad Alliance inventory is an important step towards continuing to offer our advertising partners in Austria a comprehensive range of high-quality brands and digital display products", says Alexander Leitner, Managing Director & CCO of Goldbach Austria, on the deepening of the partnership.

The continued close cooperation gives advertisers in Austria access to a broad spectrum of first-class media brands that cover all relevant target groups. The integration of the Bauer Media Group brands significantly increases the bookable Ad Alliance traffic in Austria and underpins the position of Goldbach Austria and the Ad Alliance as leading providers in the field of digital display marketing in Austria.