All good things come in threes: Storck relies on video advertising on all screens with Goldbach Onestream

From January to March 2022, the Knoppers nut bar commercial from Storck ran on all screens, whether on smartphone, desktop or TV. The agency in charge,Initiative, together with its special unitMatterkind, relied on the Onestream product from Goldbach Austria.

Onestream is a video product that is played out on all devices: Smartphone, desktop and also on the digital TV set. The advantage for clients lies clearly in the simplification of the effort - one contact, one product, one reporting - as well as the optimally controlled and synergetic playout of the campaign in maximum net reach across all devices.

"With the option of Onestream, we were able to incrementally increase the net reach and programmatically address precisely those people who had not yet had any campaign contact. Especially also in close coordination and combination with classic TV coverage, but also correlating with other digital channels. Thus, more target group relevance and less wastage. " says Jürgen Stecher, Managing Partner at Matterkind Austria.

"With our Knoppers bars, we have the perfect snack for afternoons and of course for the home office. So we placed our advertising effective campaign targeted also in the Instream, Outstream and CTV area. From big screen to mobile device, it was "afternoon at half past three in Austria" time for a snack everywhere," says Mag. Lisa-Maria Ferstl, Marketing Director at Storck.

The Knoppers campaign ran from Jan. 17, 2022, to March 6, 2022, inclusive, and the average view through rate (VTR) during this period was an outstanding 95%.

"We are pleased that we were able to win the customer Storck with its campaign with our advertising product Onestream, which is unique in Austria. Onestream reflects our positioning as a holistic screen provider. We want to offer our customers solutions not only for all screens, but also the optimal synergetic use. ", says Wolfgang Pernkopf, Sales Director Online & Advanced TV at Goldbach Austria.